Research Report under Dr. S.L. Gupta
A COMPARATIVE STUDY OF TOP INDIAN FMCG COMPANIES ON THE BASIS OF LIQUIDITY, PROFITABILITY & EFFICIENCY By Sweta Suman & Vikas Sharma Problem Statement & Objectives Rationale of the Study The basic purpose of this study is to understand about which FMCG company is more stable in terms of performance. With the help of Liquidity Ratio, Profitability Ratio & Efficiency Ratio. Managerial usefulness of the Study To formulate better financial strategy in order to improve financial performance. It helps to acquire competitive position in current consumer goods industry. It can be help to focus on areas where both the companies are weak. It can help the top management to make forecasts and decisions related to the growth of these companies. Problem statement & Objectives Problem Statement: Comparison between the financial health of Dabur India and ITC India. Objectives of the Study: To examine and make comparative analysis (in ter...